Silverpop — Customer Fit Use Cases Benefits amp Risks

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Silverpop is clearly a leader in the marketing automation software industry, and shows unique positioning in email marketing, social marketing and mobile marketing, yet many marketing software buyers remain unclear where this software solution best fits. In this discussion with Eric Holmen, Silverpop CMO, we identify Silverpop's best customer fit, use cases, benefits and risks. We also explore Silverpop's increased focus in behavioral marketing, and leveraging online customer signals to deliver the right content at the right time, and link customer signals across channels and devices, for a more relevant and personalized customer experience. In fact, as we look ahead to see what we can expect from Silverpop in the future, it's clear there will be even more reliance on data, more content with context, and more behavioral data to deliver highly personalized customer experiences. An independently produced Silverpop review report is available at http://www.crmsearch.com/silverpop-re... and related marketing software and CRM strategy and technology videos, podcasts and rich media content are available at http://www.customer.tv.

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