Graphic Design Pioneer—Alexander Rodchenko Russian Constructivist

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=-MMwGkUioFQ

Before designers like Shepard Fairey started his ubiquitous Andre The Giant has a posse and the OBEY phenomenon, Russian artist and graphic designer Alexander Rodchenko was blazing a trail and forging a path forward for contemporary graphic design. To say that he and other Russian Constructivist influenced contemporary design would be an understatement. • Ben wanted to learn more about Art History, so Chris gave him a homework assignment on Alexander Rodchenko. His work continues to inspire logos, posters and other design works today. Whose work inspires you? • -- • 0:46 Alexander Rodchenko: 1891-1956 • 1:19 Dance. An Objectless Composition - 1915 • 1:47 Construction No. 127 1920 • 2:08 Pure Red Color, Pure Yellow Color, Pure Blue Color (The End Of Painting 1921) • 2:34 Alexander embraced the idea that artists and designers as engineers over asthetes (people who value asthetics) • 3:13 Rodchenko is known as a father of constructivism (Spatial construction No. 12 - 1920) • 4:57 Switch from fine art into design/purpose (Better Pacifiers 1923) • 6:56 In the 1920's Rodchenko delved into politics (Books 1924) • 8:11 Originality - Everything comes from something. • 8:35 It's hard to pull off symmetrical layouts and make them look fresh and modern. • 10:09 Strive to create design that is timeless, and is rooted in solid design fundamentals. • 13:40 In the 1930's Rodchenko's design work became outlawed, so he shifted his focus to photography • 15:24 A lot of our visual vocabulary is borrowed from the past. • 16:18 Let go of trying to be original, and focus on being good. • — • 🚀 Futur Accelerator • The step-by-step blueprint and coaching program designed to get your creative business off the ground: • https://thefutur.com/accelerator • 🥇 Futur Pro • The professional creative community designed to grow your personal brand, your business, and your network: • https://thefutur.com/pro • ✍️ Other Courses, Templates, and Tools: • https://thefutur.com/shop • 🎙 The Futur Podcast: • https://thefutur.com/podcast • Recommended books, tools, music, resources, typefaces more: • https://thefutur.com/recommendations • Music by Epidemic Sound: • http://share.epidemicsound.com/thefutur • Shorts Playlist: • https://www.youtube.com/@thefutur/shorts • We love getting your letters. Send them here: • The Futur c/o Chris Do • 1702 Olympic Blvd. • Santa Monica, CA 90404 • — • Credits: • Executive Producer– Chris Do • Host– Chris Do • Director– Aaron Szekely • Cinematography– Aaron Szekely, Mark Contreras • Editor– Stewart Schuster • Show Open– Roy Kang • Futur Theme Music – Adam Sanborne http://www.adamsanborne.com • Annotations SEO – Isaiah Nwukor • Typefaces: Futura, Din, Helvetica • Futur theme song— Adam Sanborne • === • *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

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