DevRel metrics with Heather Downing and Ben Dechrai

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=-wWygSmUaso

In recent times there have been many layoffs in dev rel, and part of these are due to developer advocates and other folks on dev rel teams not being able to show an impact across the company that aligns with the corporate goals. To solve this, dev rel teams need to define the right metrics to focus on, and be able to track their progress against those metrics. • In this video ‪@jimbobbennett‬ is joined by Heather Downing and ‪@bendechrai‬ to discuss metrics in developer relations, digging into everything from the metrics you should care about, to tracking, who should dev rel report to, measuring feedback, conferences and more! • If you enjoy this please like and subscribe for more #devrel content. • Check out Pieces for Developers at https://pieces.app • Add a security layer for developers to your app at https://arcjet.com • Recorded live from KCDC! • Please attend or sponsor KCDC. https://kcdc.info • 0:00:00 - Introductions • 0:02:00 - What metrics to we care about in dev rel • 0:03:37 - The Developers Journey from https://devrel.agency • 0:05:00 - Touch points and building relationships • 0:07:24 - Tracked links and why they don't work • 0:10:10 - Dev Rel qualified leads • 0:11:40 - Marketing to developers and meaningful conversations at events • 0:15:15 - Customers want to talk to humans before a large deal • 0:18:50 - Dev reps teach in public, we are breadth not depth • 0:20:20 - Who should dev rel report to, and evangelism vs advocacy • 0:22:00 - Measuring feedback • 0:23:50 - Developer retention • 0:29:05 - Dev rel under different teams, their KPIs and tying it back to top level OKRs • 0:38:15 - Churning out content doesn't always work • 0:39:30 - Defining ROI in dev rel and the cost of touch points • 0:40:57 - Declaring war on hello world • 0:48:20 - Ideal customer personas and how to create content and market to them • 0:54:52 - Conferences and measuring their ROI • 1:07:24 - Is there a metric to show that dev rel is not effective? • 1:09:55 - Experiments in dev rel • 1:16:40 - Dev rel when there is no strategy • 1:19:30 - KCDC and sponsoring conferences • 1:21:13 - Good first metrics and how to collect them • 1:23:17 - Conclusion - always align to company OKRs

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