Profitability Ratios Explained

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=0kkUher57K4

AS A2 Business Studies (AQA BUSS2 BUSS3) analysis of profitability ratios (return on capital employed [ROCE], gross profit margin, and net profit margin) including worked examples. • Note that gross profit margin (GPM) is not on the specification for AQA (2130) Business Studies, but is a useful ratio to identify other trends in a business. • If you pause the video at 1:45 you can use the accounts given to calculate the ratios as practice. The profitability ratios are explained and worked out in this video so you can check your working.

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