What Is a Customer Data Platform CDP

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What is a customer data platform (CDP)? In this video, we explore how CDPs help businesses unify customer data from various sources, create comprehensive customer profiles, and enhance personalized marketing efforts. • One of the key benefits of a CDP is the ability to unify all your data into a single customer view (SCV), which gives you a comprehensive understanding of each customer’s relationship with your business. Marketers can then use this data to personalize and improve customer experiences. • See how we break down the key features, benefits, and use cases of customer data platforms. • #CDP #CustomerDataPlatform #MarketingStrategies #DigitalMarketing #DataDriven #CustomerExperience

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