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Grown exclusively in the Mie prefecture in Japan, Matsusaka cattle are raised so their fat achieves the lowest melting point possible. The finest cuts of Matsusaka wagyu have a melting point of 12 degrees Celsius, 8 degrees less than Kobe. These cows are so valuable that in 2002 one fetched 50 million yen, over $330,000, at auction. These high prices are not about just how the cows live, but how long. In the quest for the ultimate marbling, farmers in Matsusaka are gambling with fate as they try to extend cows' lives above their average lifespans, at the risk of killing them prematurely. So, is it worth raising cattle for too long? And why is Matsusaka wagyu so expensive? • 00:00 - Intro • 01:15 - Welcome to Ito Ranch • 02:46 - The old practice of feeding cows with beer • 04:12 - Fattening: what the cows eat • 05:48 - The dangers of long-term fattening • 06:29 - The Queen of Matsusaka • 06:52 - Purifying cattle with an alcohol massage • 07:36 - How Hiroki selects calves • 08:43 - Matsusaka wagyu is sold abroad for the first time • 10:11 - Restaurant exclusivity • 10:52 - Outlook for the future • 12:02 - Credits • MORE SO EXPENSIVE VIDEOS: • Why Huitlacoche (Corn Smut) is So Expensive • • Why Huitlacoche (Corn Smut) is So Exp... • How Farmers In One Indian Village Crafted The Most Expensive Nutmeg and Mace • • How Farmers In One Indian Village Cra... • 10 Of The Most Expensive Items Made In India • • 10 Indian Businesses Making The Most ... • ------------------------------------------------------ • Business Insider tells you all you need to know about business, finance, tech, retail, and more. • Visit our homepage for the top stories of the day: https://www.businessinsider.com • Insider Business on Facebook: / businessinsider • Insider Business on Instagram: / insiderbusiness • Insider Business on Twitter: / businessinsider • Insider Business on Snapchat: / 5319643143 • Insider Business on TikTok: / businessinsider
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