ExMcKinsey consultant reacts Last Week Tonight John Oliver on McKinsey amp Company

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Viral videos of UC Davis Pepper Spraying cop are trying to be buried but it is backfiring on them. UC Davis is spending about $175,000 on image consultants to help clean up their reputation but the internet won't let people forget it. • Transcript: • Viral videos have a way of coming back to haunt their stars. Take the University of California, Davis, for example. • UC Davis tried to rebuild its image after this video went viral in 2011. That’s UC Davis Police Lt. John Pike. Gawker described him as pepper spraying student protesters about as casually as you would Febreze your couch. • Video of the incident received millions of views and ultimately cost Pike his job. It also saddled the school with a massive amount of negative publicity. • So much so, UC Davis spent at least $175,000 on image consultants in an effort to clean up its online reputation in the following years. • The Sacramento Bee obtained documents that showed the firms would try to push positive stories about UC Davis to try to bury the negative publicity. But they clearly have no idea how the internet works. • When you type UC Davis into Google, UC Davis pepper spray is still the first result that comes up. Not to mention the incident sparked a parody Twitter account as well as some pretty creative memes, putting Lt. Pike in famous landmarks and classic works of art. • To make matters worse, the story about how much taxpayer money the school spent on its image problem is also going viral. Gawker, The Huffington Post and The Washington Post have all covered UC Davis’ latest PR fiasco, reminding readers of exactly what the school wanted them to forget. • Sources: • UC Davis • • Seven Reasons UC Davis Is Going to Fe... • YouTube • • UC Davis Protestors Pepper Sprayed • Gawker • http://gawker.com/uc-davis-spent-at-l... • The Sacramento Bee • http://www.sacbee.com/news/article718... • The Sacramento Bee • http://www.sacbee.com/news/local/arti... • UC Davis • • One of a Kind: HERE • The Sacramento Bee • http://www.sacbee.com/news/local/educ... • Twitter • / pepperspraycop • Know Your Meme • http://knowyourmeme.com/memes/casuall... • The Huffington Post • http://www.huffingtonpost.com/entry/u... • The Washington Post • https://www.washingtonpost.com/news/g... • ------------------------------------- • Newsy is your source for concise, unbiased video news and analysis covering the top stories from around the world. With persistent curiosity and no agenda, we strive to fuel meaningful conversations by highlighting multiple sides of every story. Newsy delivers the news and perspective you need without the hype and bias common to many news sources. • See more at http://www.newsy.com/ • Like Newsy on Facebook: / newsyvideos

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