YouTube Video Ads Tutorial StepByStep for Beginners











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Want to learn how to create YouTube video ads in 2021? • See this video to learn exactly how to do that step-by-step! • Looking to create video ads and grow your business? • InVideo (online video editor) has 6000+ ready to use video templates that you can use to create high • converting YouTube/Facebook/Tiktok video ads for your business. • Try InVideo Today: https://invideo.io/?ref=ivanmana • Use my code: IVAN25 to get a 25% exclusive discount • Table of contents: • 0:00 - Introduction • 0:47 - Creating a Google Ads account • 2:55 - Creating a Youtube video campaign • 8:49 - Targeting options • 16:47 - Selecting the video • 21:08 - After creating the campaign • YouTube video ads are a great way to get your content in front of people - they're cheap, engaging, and get the attention you need. • Part 1: Creating a Google Ads account • Before you can create YouTube video ads, you have to create a Google Ads account. • So head over to ads.google.com and sign up for free - you don't need to have a gmail account to do so. • Make sure to switch to expert mode and create an account without a campaign, we'll be filling in those details later. • Part 2: Creating a Youtube video campaign • Now that you created your Google Ads account, you can create the YouTube video ads! • Click on create new campaign in your campaigns dashboard, select create campaign without an objective and then select video . • You have different options here you can choose from, but we'll be going with the very first one because it allows us to create the most popular video ad formats. • I do encourage you however to click on Learn more next to each other video campaign type and read up on what each of those are if you're interested. • Next, you're just going to go from top to bottom filling in the blanks - entering the campaign name, budget, networks, location, etc... • For the budget, the more you spend, the faster you will see results. • I also like to select tier 1 countries for location when first starting out since they have the highest-quality traffic. This includes US, Canada, Australia, UK, and New Zealand. • Keep filling in the details until you get to the targeting options. • We'll be covering that next in this YouTube video ads tutorial for 2021. • Part 3: Targeting options • You have 2 options when it comes to your targeting with YouTube video ads: • a) you can target PEOPLE no matter what videos, websites, or apps they visit. You can target them by affinity, in-market category, demographics, and so on. • There are many options here, so I encourage you to go through and take a look yourself. You can also add remarketing lists here if you have some existing audiences. If you want to learn remarketing, check out my course where I cover this in great detail: • 👉 Complete Google Ads remarketing course: https://www.ivanmana.com/all-courses • b) you can target specific PLACEMENTS, ie. specific websites, YouTube channels or videos, apps, etc... where you will be showing your ads on no matter what kinds of people visit them. • You can also target placements based on keywords or topics, so find something that talks about whatever you are selling and you can place your YouTube video ads there. • You can also do a combination of these 2 targeting options and target people based on their keyword history - really detailed information that you can use to your advantage as a marketer! • Part 4: Selecting the video • The last part in creating a YouTube video campaign involves selecting the actual video you want to promote. • If you haven't uploaded a video to YouTube yet, you can do so simply by clicking on create in the top-right of your YouTube account. • So select your format, enter the URL, headline, call-to-action, and so on, and that should be it for the ad part! • Part 5: After creating the campaign • After you create the campaign, you can edit different settings, such as the bid, video, call-to-action text, and so on. • Just look through the options on your left-hand side and you will be able to see everything that you can edit. • And this is how you create YouTube video ads in 2021! • Additional resources: • 👉 Free 55-page affiliate marketing for beginners guide: https://ivanmana.com • 👉 Take some of my courses: https://ivanmana.com/all-courses • 👉 Google Ads shopping campaign tutorial (2021):    • Google Shopping Ads Tutorial - Step-B...   • 👉 Google Ads display campaign tutorial (2021):    • Google Display Ads Tutorial - Step-By...   • 👉 Google Ads playlist:    • Google Ads Complete Tutorial 2020 - D...   • 👉 How to do affiliate marketing on Google Ads:    • How to Do Affiliate Marketing on Goog...   • 👉 Easiest way (by far) to make money with ClickBank:    • Easiest Way (BY FAR) to Make Money Wi...   • 👉 Like my Facebook page!   / onlinemarketingessentials  

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