INSIDE THE FENTY LAUNCH WITH RIHANNA IN PARIS By Loic Prigent











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Three days with Rihanna in Paris as she launches her first Fenty pop up store. This is the first time in more than 30 years that LVMH creates a new brand from scratch, hiring dozens of creatives and executives, and creating a new e-commerce platform. • Business stakes are high but Rihanna shows up every day for the countdown to the launch. • The Fenty pop up store was open in Paris on 10 rue de Turenne until June 2 2019. • This is BUSINESS MODEL : RIHANNA'S FENTY ! • WITH English French SUBTITLES (as usual) ! • MY LATEST VIDEOS : • THE INCREDIBLE DIOR CRUISE! • https://www.youtube.com/watch?v=1uKHo... • SUBSCRIBE 〉 https://tinyurl.com/y3fcc8ov • INSTAGRAM 〉   / loicprigent   • TWITTER 〉  / loicprigent   • Filmed with Julien Da Costa • Edited by Konstantin Maslakov • Production Deralf : Natacha Morice • Postproduction Victor Bonnard • #RIHANNA #FENTY #LVMH

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