How to Do Keyword Research Go Beyond Search Volume

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=3zLBu_NfOaQ

Keyword research is critical for successful SEO. If you’re not targeting keyword phrases that will drive traffic to your website, then you’re wasting your time, effort, and money. • This tutorial is the first of three videos in Ahrefs’ series on how to do keyword research. The keyword research tool used in this video is Keywords Explorer tool. • https://ahrefs.com/keywords-explorer • In part 1/3, you’ll learn both basic and advanced keyword research fundamentals that many people don’t know, think of, or fully understand. • You’ll learn that keyword research goes far beyond “search volume” numbers and see why this metric is not the most reliable one during your keyword selection process. • This video also does a deep dive on searcher’s intent which will reveal that not all searches result in clicks to your website, regardless of the search volumes. • You’ll also learn a low-hanging keyword research tip that will help you identify the best keyword to target based off of any random search query you can think of. • Best of all, you’ll learn that the best way to do keyword research, which is to target topics based on traffic potential. • Throughout the rest of this keyword research tutorial series, we will cover important tactics and strategies that will help you: • generate thousands of keyword ideas • measure keyword difficulty to determine whether you can actually rank on Google for your selected terms. • Timestamps: • 1:51 What “search volume” is and why you shouldn’t rely on it alone • 4:28 “Clicks” section and how to use it for keyword research • 6:18 Why you need to know Return Rate metric • 7:05 Assess the commercial value of a keyword • 9:06 Target “Parent” topic to reach a wider audience • 11:31 Use this hack for SERP results feature (focus on the topic) • Try Ahrefs' Keywords Explorer ► https://ahrefs.com/keywords-explorer • Be sure to subscribe for more actionable marketing and SEO tutorials. • https://www.youtube.com/AhrefsCom?sub... • Additional Resources: • ► Keyword Search Volume: Things you didn’t know you don’t know (https://ahrefs.com/blog/keyword-searc...) • ► Here’s why you can’t blindly trust keyword search volume for traffic estimations (https://ahrefs.com/blog/keyword-traff...) • STAY TUNED: • Ahrefs ► https://ahrefs.com/ • YouTube ► https://www.youtube.com/AhrefsCom?sub... • Facebook ► / ahrefs • Twitter ► / ahrefs • #KeywordResearch #KeywordResearchSEO #SEO

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