The Ansoff Matrix

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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. • Table of Contents: • 00:00 - Introduction to Ansoff Matrix • 01:10 - Overview • 01:25 - Market Penetration • 01:51 - Product Development • 02:11 - Market Development • 02:47 - Diversification • 03:33 - The Ansoff Matrix • iTunes • iPod • iPhone • 03:34 - Example - Apple iPod • 06:06 - Conclusion

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