Kano model how to delight customers

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=52U-vkPXuQ8

A useful framework to define a competitive product strategy is the Kano model. • Product benefits are categorised in three categories: Basics , Performers and Delighters . A product must satisfy the Basic expectations, should perform better than the competitors for some of the Performers , and should surprise your customer from time to time with some Delighters . Check out the full video to learn more about the Kano model. • This video is a lecture from the online course A Lean Startup guide to build an MVP. • https://enlightenlearning.thinkific.c... • Twitter: / enlightensvc • LinkedIn: / enlighten-services • Facebook: / enlighten.services • #productstrategy #productdevelopment #kanomodel

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