Martin GRAN Snøhetta Design NORWAY quotPeople Process Projectsquot

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Lecture held by Martin Gran as Keynote speaker during the SHARE Budapest 2019 International Architecture Forum on the 28th of March at the Budapest Music Center, Budapest. • Martin Gran – Partner in An Award-Winning, Transdisciplinary Design and Architecture Office, Snøhetta, Norway • Martin Gran graduated from the University of Bergen, the Sociology, Psychology, Organization and Management Section, as well as the University of Oslo, Psychology, Brand Management within the Norwegian School of Management. • Martin is Managing Director and Partner of Snøhetta. Before that, he was Scandinavian Design Group’s New Business Director and Strategic Advisor with responsibility for major brands in Europe and the Nordic region. In 2006 he worked at McCann Erickson New York with clients like Master Card and Air Canada. From 2000 to 2003, Martin was an Account Director at Leo Burnett Advertising Agency. • Snøhetta is an award-winning international Oslo- and New York-based architecture firm, which has become one of the most discussed and sought-after practices today, due to the self-defined trans-disciplinary process in which different professionals – from architects to visual artists, philosophers to sociologists – exchange roles in order to explore differing perspectives without the prejudice of convention. Within their office, Snøhetta emphasizes an open exchange between roles and disciplines – architects, landscape architects, interior architects, and graphic designers collaborate in an integrated process, ensuring multiple voices are represented from the onset of the project. • Formed in 1989 in Oslo, Norway, a corner-stone in Snøhetta’s philosophy is a deep-seated respect for diverse backgrounds and cultures and it is reflected by the fact that the practice is composed of designers, architects and landscape architects from around the world. Today, Snøhetta has grown to become an internationally renowned practice of architecture, landscape architecture, interior architecture, product- and graphic design, with more than 240 employees from 32 different nations. • Snøhetta is currently involved in numerous projects in Europe, Asia, Oceania and the Americas. Working globally gives each designer valuable cultural and economic insight and creates the foundation of Snøhetta’s continuously evolving professional knowledge base. • **************************** • Follow SHARE Architects on Facebook: https://bit.ly/3aleXET • Follow us on Instagram: https://bit.ly/3eAT5ZF • Follow us on Twitter: / archtradeevents • About SHARE Architects • share-architects.com is an important source of information for a growing community of architects, designers, urban planners, landscape architects, and contractors. • Our more than 23 years experience in the Central and Eastern European positions our events as one of the most active international forums in the region, a source of continually updated information, supporting the continuous training of specialists and the promotion of young talents.

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