Shinola Inside Detroits Unlikely Luxury Brand











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June 2 (Bloomberg) --- Located in an old General Motors building in Detroit, there is a watchmaker on the verge of explosive growth. Shinola sold 50,000 watches last year and is on track to triple that number this year. With craftsmanship on par with its Swiss counterparts, the company says its $600-$1000 watches are a deal. Bloomberg goes inside the factory to find out the company's plan to become a full-blown purveyor of luxury goods. (Source: Bloomberg) • • -- Subscribe to Bloomberg on YouTube:    / bloomberg   • Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

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