Collaborative consumption or the sharing economy explained in 4 minutes

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=79hQ-4yTR2c

Collaborative consumption (CC), also known as the sharing economy, is a growing form of exchange that involves three key actors: the platform provider (e.g., Uber), the peer service provider (e.g., an Uber driver), and the customer. The platform's primary role is to connect customers with peer service providers, enabling access to shared assets. • This video explains the concept of collaborative consumption using the example of Tom, Anna, and Julie's Airbnb transaction. It highlights the roles of customers, peer service providers, and platform providers, distinguishing CC from related constructs like access-based consumption, sharing, or renting. Key dimensions—motives, activities, and resources—are explored, along with the mutual benefits for participants: cost savings, extra income, and profits. Trust, reputation, and market trends are emphasized as crucial for sustaining these systems. • 🟥 SUBSCRIBE: https://shorturl.at/HyTLB • Based on the academic article: • Benoit, S., Baker, T., Bolton, R., Gruber, T., Kandampully, J. (2017). A Triadic Framework for Collaborative Consumption: Motives, Roles, and Resources. Journal of Business Research, 79, 219-227. • Read the article here: http://dx.doi.org/10.1016/j.jbusres.2... • or see more material on: www.sabinebenoit.com • #CollaborativeConsumption #SharingEconomy #SustainableLiving #ResourceSharing

#############################

New on site