Youtor
18E Analysis of Likert Data
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=7m3929CJvcM
In this video we will learn what the definition of a Likert item is, how to differentiate between a Likert item and a Likert scale, and how the analysis differs between Likert items and Likert scales. Specifically, we look at the five defining characteristics of a Likert item, how to construct a Likert scale from a set of Likert items, and whether it is appropriate to analyze a Likert data as ordinal categorical data or continuous interval. • 0:00 Introduction • 1:15 Learning Objectives • 1:40 History of Likert Items • 2:55 Characteristics of Likert Items • 5:30 Examples of Likert Items • 10:07 What is a Likert Scale? • 11:15 Example of Likert Scale • 13:29 How to Analyze Likert Data
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