TOWS Matrix













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Learn more about this template: https://praxie.com/tows-matrix-online... • The TOWS Matrix is a tool that can be used to compare and contrast different strategies to select the best one for the organization. The matrix breaks down the strategies according to internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors. Within the TOWS Matrix, the organization considers the interaction of the internal and external factors (e.g., strengths-opportunities, weaknesses-threats) to identify the strategy that provides the most benefit to the company. Specifically, using this method allows the organization to see how it can simultaneously maximize its opportunities, minimize threats, conquer its weaknesses and take advantage of its strengths. • Get your free trial: https://praxie.com • Praxie’s online business processes best practices get teams instantly focused and collaborating faster. Interactive tools, templates apps from industry experts, book authors, and consultants connect plans, processes, people, projects, and dashboards for breakthroughs in strategy, innovation, change management, human resources, project management, operations, software development, and more.

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