7 Which is the user that Thums Up goes after Kraftshala

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=9UeKrJ-ltKk

Be sharp with your target audeince! • This is one of the most important realisations that anyone who aspires to be in marketing can have at an initial stage of their infatuation with the subject. • Let us take an example of one of the biggest cola brands in India. Thums Up is many decades old. A lot of things - campaigns, brand endorsers, etc. have changed about it, but what has remained unchanged is the Target Audience that the campaigns speak to. • This Target Audience is Adventurous and Macho Image Seeking Teenagers. • This includes those people who are not necessarily adventure-seeking themselves but aspire to have that image. But not all people who consume Thums Up are adventure and macho image seeking. • So why does Thums Up restrict its target audience? Watch the video to know more. • This is the 7th video in the 8-part series on Reverse Marketing. • Here is the link of the playlist: https://bit.ly/30pWBR9 • Like this and want more? • Follow us on Instagram for more resources here: / kraftshala • Follow us on LinkedIn here: / kraftshala • We also do weekly sessions on marketing and if you liked this, you will LOVE that. The best part? They are completely free of cost. • You can register for them here: https://kraftshala.com/kraftshala-liv... • A little bit about us - https://kraftshala.com/ • Kraftshala makes India’s most loved marketing sales training programs. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. We've trained S M professionals from India’s top consumer companies (like Unilever, P G, Nestlé, Yum! Brands, etc) as well as students currently studying in the best business schools of the country (IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.). In case you are looking for a marketing program, you can apply on our website. • • #ads #kraftshala #marketing #campaignanalysis #reversemarketing #varunsatia #targetconsumer #consumer #targetaudience

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