Youtor
ATL vs BTL
YOUR LINK HERE:
http://youtube.com/watch?v=9Y9t1WXkMAc
How do you contrast between ATL and BTL. • Bases • Base: Target • Above-the-line: Mass audience • Below-the-line: Specific small group of individuals • Base:Promotions • Above-the-line: To establish brand identity. • Below-the-line: Generate sales • Base: Measurability • Above-the-line: Hard to measure • Below-the-line: Easy to measure. • Base: Examples • Above-the-line: • Hoardings • Internet • Movies • TV • Print • Below-the-line: • Direct marketing • Personal selling • Public relations • Sales Promotions • Sponsorship • Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse...
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