Youtor
Brand Identity and Packaging Process
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=AFZeAJZhvuk
How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options? • Today's episode features The Futur's graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process. • Here's Min's process for this assignment: • Brainstorming prompts: • Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs. • The logo wordmark: • Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color. • The packaging: • She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client. • #GraphicDesign #LogoDesign #PackagingDesign • === • 👉Subscribe: https://goo.gl/vB9zoP • 👉See our main channel: https://goo.gl/F2AEbk • #TheFutur • Want a deeper dive? Typography, Lettering, Sales Marketing, Social Media and The Business of Design courses available here: • https://goo.gl/bRt5qd • If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur • — • Love the content? Become a sustaining member for $5/mo today. • https://goo.gl/nwekfL • Our recommended products and Booklist: • https://kit.co/TheFuturIsHere • Kits Proposals: • https://goo.gl/mSjuWQ • Visit our website: • https://www.thefutur.com • FREE resources: • https://goo.gl/Qh6gHr • Mandarin (Chinese) Subtitles on UiiUii • https://uiiiuiii.com/?s=the+futur • — • AFFILIATE LINKS* • 🙏 Support The Futur but purchasing through our affiliate links: • Amazon: http://bit.ly/thefuturishere • Webflow: http://bit.ly/2EbET9l • Retro Supply Co.: http://bit.ly/2GW8gzR • Creative Market: https://goo.gl/g4jlTE • Design Cuts: http://bit.ly/2GSsAR3 • ✍️ Sharpen your skills by taking a course, using our affiliate links: • Skillshare: https://goo.gl/YCo2uT • School of Motion: http://bit.ly/futur-som • Bring Your Own Laptop Tutorials: https://byol.me/thefutur • 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: • Epidemic Sound: http://share.epidemicsound.com/thefutur • Musicbed: http://bit.ly/futurmb • Artlist: http://bit.ly/2uWdna7 • • *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. • — • Futur Podcast on iTunes: 🎙 • https://itunes.apple.com/us/podcast/t... • Spotify: 🎙 • https://open.spotify.com/show/5K96ryZ... • — • We love getting your letters. Send it here: • The Futur • c/o Chris Do • 1702 Olympic Blvd. • Santa Monica, CA 90404 • USA • — • Host– Chris Do • Content Director– Matthew Encina • Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia • Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia • Live Editor– Jona Garcia • Social Team– Elle Money, Alex Burlui • Futur Theme Music – Adam Sanborne http://www.adamsanborne.com • Typefaces: Futura, DIN, Helvetica Neue, Calibre • Futur theme song— Adam Sanborne
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