Graphic antismoking advert released in UK

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A new hard-hitting advert warning of the dangers of smoking has been released by the Department of Health. • The new government anti-smoking advert, the first of its kind for eight years, shows a tumour growing from a cigarette. • According to the Department of Health, smoking just 15 cigarettes can cause a mutation than can lead to cancerous tumours. • Chief Medical Officer Professor Dame Sally Davies said smokers play Russian roulette with every cigarette. • This is a hard-hitting campaign to get at the hidden harms of smoking, she said. • People will see a man smoking and then a cancer growing out of the cigarette. That is what happens in people's bodies. • One-in-two smokers die from smoking, most from cancer. We know that people don't personalise the harms of smoking and don't understand what's happening in their bodies. This will show them. • The campaign is in response to statistics which show more than a third of smokers still think the health risks are greatly exaggerated, the Department of Health said. Dame Sally described the figures as absolutely shocking . • Get the latest headlines http://www.telegraph.co.uk/ • Subscribe to The Telegraph http://www.youtube.com/subscription_c... • Like us on Facebook / telegraph.co.uk • Follow us on Twitter / telegraph • Follow us on Google+ https://plus.google.com/1028913550727... • Telegraph.co.uk and / telegraphtv are websites of The Daily Telegraph, the UK's best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture.

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