TRAIs Mandate for CTA Whitelisting and URL shortening

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SMS CTA Whitelisting Guidelines are applicable to all who send DLT based SMSs in India. If you do not send #DLT based messages in India, you can safely ignore this. • CTA Whitelisting, DLT CTA Whitelisting, TRI CTA Whitelisting • #CTA • #CTAWhitelisting • #DLTCTAWhitelisting • #TRICTAWhitelisting • #Whitelisting • #dlt • #BSNL • #videocon • #smartping • #mobile • #URL • #jio • #bulksms #smsgatewayhub • #bulkvoicecall • #voicesms #smsmarketing • #TRAI has mandated to Whitelist #CTA details like URLs / APKs / OTT Links / WABA links / Callback Numbers on the DLT Platform. • Action Required: Ensure that all CTAs (Call To Action) - URLs/ APKs/ OTT Links/ used in your customer messages must whitelisted on the DLT portal before sending them. • Whitelisting Deadline by: 30th September 2024 Live by 1st Oct 2024 • Any message containing non-whitelisted or unapproved CTAs will be BLOCKED by all Access Service Providers during DLT scrubbing • Under 1st phase of whitelisting Call back number Email are exempted for scrubbing hence there is no impact if not updated. • Types of URLs for Whitelisting: URLs to be whitelisted are categorized as :- • 1) Static URLs • 2) Dynamic URLs • 3) Short URLs • 4) Social (OTT) Links • 5) APK/IPA Link • Please follow the key guidelines regarding the whitelisting of URLs, APKs, and OTT links: • Static URLs: • A static URL must start with 'http://' or 'https://' or 'www' • Example: https://www.company.com/products • Dynamic URLs: • Long Dynamic URL must start with 'http://' or 'https://' or 'www' • Enter only the fixed part of the dynamic URL and end with query parameter ('?') • Example: https://www.company.com/products?src=web | In this example, 'https://www.company.com/products?' must be whitelisted. • Short URLs: • According to TRAI guidelines dated 18.06.2024, short URLs must clearly indicate an association with the sender. The following format must be followed to fulfil TRAI's requirements. • Short URL must start with 'http://' or 'https://' • Enter only the fixed part of the short URL, followed by the header, and end with '/'. • Example: Short URL: https://bit.ly/ABCDBK/xxxxxx | In this example, ‘https://bit.ly/ABCDBK/’ must be whitelisted • Only Alpha/Alphanumeric headers will be allowed for short URLs • Responsibility of PEs/Senders: Liability for any issues arising from these whitelisted links rests with the PEs. • All URLs included in the SMS content, whether fixed or variable, must be pre-whitelisted in the URL whitelisting module. • Any URL that redirects to another URL must be registered and whitelisted as a short URL. • Please ensure compliance with these guidelines by 01th Oct 2024 to avoid any disruption in SMS delivery. • For more detail please visit https://www.smsgatewayhub.com or call : 9907922122

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