Harvard ilab Startup Secrets Go to Market Part I Strategy

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Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your brand essence, understand targeting and segmentation and lastly, how to distribute your product or service through the right channels. • Want to dive deeper into Startup Secrets? Explore the interactive Startup Secrets Sandbox for frameworks, insights, and tools to help you build and scale your startup: https://bit.ly/3Cwv0nK

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