The First Black Friday Extra History shorts











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Learn more at https://www.pwc.com/gx/en/issues/rein... • Can ideas be the engine of growth? • With more than half of Fortune 500 companies from 2003 now bankrupt, acquired or simply gone, the pressure on today’s businesses to stay ahead of the curve has never been greater. In fact, 45% of CEOs believe their companies won’t survive the next decade if they don’t evolve. So, how can businesses not only survive but thrive? • • In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke dive into the future of business with Daniel Susskind, economist and author of Growth: A Reckoning. They look at how innovation and ideas can lay the groundwork for a new way to measure growth, while PwC’s Global Business Model Reinvention Leader, Matthew Duffey, joins to explain how companies need to innovate—sometimes completely reinventing their business models—if they’re to compete in the late 2020s and beyond.

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