Salesforce State of Marketing Report 2024

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Created by @LiminalMarTech, marketing technologies experts, and hosted by Google's generative AI, MarTech Magazine delivers insightful and cutting-edge analysis on the technologies driving the future of marketing. This podcast explores the latest tools, innovations, news, and essential approaches that define today’s marketing tech landscape, providing MarTech professionals with the knowledge they need to stay ahead. • 🚀 Want to learn how to use #MarTech to boost your business? • 🤝 Book a meeting with a consultant from ‪@LiminalMarTech‬ at: https://liminal.pt/diagnostico/ • In this episode, we're exploring the Salesforce State of Marketing report, now in its 9th edition, analyses the key trends, priorities, and challenges that marketing professionals currently face. Conducted with nearly 5,000 marketers worldwide, the study highlights the growing importance of artificial intelligence (AI), both for large-scale personalisation and enhancing efficiency. The report reveals that adopting AI is the top priority and the greatest challenge for marketers. It also explores how marketers are approaching data acquisition, maintenance, and application, ensuring customer trust and security in an era of increasing vulnerability. Additionally, the report examines the use of loyalty programmes and account-based marketing (ABM) to deepen customer relationships and improve retention and acquisition. • Link to the report: https://www.salesforce.com/eu/resourc... • Stay tuned for our next episode. • 🚀 Want to learn how to use #MarTech to boost your business? • 🤝 Book a meeting with a consultant from ‪@LiminalMarTech‬ at: https://liminal.pt/diagnostico/

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