The Defiant Business of Barbers

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=BZf5GHsADtY

We want to thank Henson Shaving for sponsoring this video, and for being brave enough to challenge a half-century old business model. Visit http://hensonshaving.com/modernmba or use code modernmba to receive a free shave cream with your purchase of a razor. Just make sure both the razor and cream are in your cart for the code to take effect. This offer is valid with or without the blades for life product. • The barber shop is a unique industry that private equity has been unable to penetrate despite investing millions every year for the past 40 years. Over 80% of barber shops remain independent and chains like SuperCuts have been falling behind. The corporations have been unable to find footing despite brand recognition, unprecedented scale, and even first-mover advantage. They slash prices and offer loyalty programs but still can’t match local rates. They renovate and advertise but still can’t pull in high-end clientele. The industry continues to be led by the independents as new upscale concepts coexist alongside the established old-school traditionalists. • In this Modern MBA Original, we go from the macro-lens to micro-lens to understand this business from the chains to the independents. We'll cover the rise and fall of Regis - the largest PE-backed owner-and-operator of barber shops in the world behind the once-dominant SuperCuts from the 80s to present. Then we'll dive into 3 independents who work in the most competitive markets in the world - the first is a lone wolf in Silicon Valley, the second is a 20-year master in New York City, and the third is a maverick in the San Francisco Bay Area. • 💈 EVERGREEN (Peter) • / petermichaels_cuts • 964 E Santa Clara St, San Jose, CA 95116 • 💈 BARBER SHOP NYC (Arthur) • / barbershop.nyc • https://www.barbershop.nyc/ • 302 W 50th St, New York, NY 10019 • 660 5th Ave Lower Level, New York, NY 10103 • 💈 MYSTERIUEX (Rod) • / mysterieux.brand • https://mysterieuxbrand.com/ • 28 N Almaden Ave #30, San Jose, CA 95110 • 🎬 Support Modern MBA: https://buymeacoffee.com/modernmba • ☕️ Support Modern MBA on Patreon: / modernmba • 💬 Join Modern MBA on Reddit: / modernmba • 🌎 Follow Modern MBA on Facebook: https://www.facebook.com/profile.php?... • 🕊 Follow Modern MBA on Twitter: https://x.com/modern_mba

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