Youtor
SERVQUAL or GAP model explained
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=CAcAJbfmpgo
This webinar explaines the broadly used SERVQUAL or GAP model. You can measure the different GAPS by a 22 item scale, but you can also just use common sense, intuition or you do specific research within the company to find the GAPS. • This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath. • If you like this video, please don't forget to put a thumbs up. If you want to stay informed please consider to subscribe to my channel and put on the notification bell so that you know when I upload a new video. • 6 steps of marketing planning: • 6 steps of marketing planning • Michael Porter's Generic Strategies explained: • Generic Strategies Porter explained • Treacy Wiersema's Value strategies explained: • Treacy Wiersema's Value strategies ... • Ansoff's growth matrix explained: • Ansoff growth strategies explained • Blue Ocean strategy explained: • The Blue Ocean Strategy explained • The Value Chain of Porter explained: • Value Chain of Porter explained • Michael Porter's 5 Forces model explained: • Michael Porter's 5 Forces model expla... • The BCG Model explained: • The BCG model explained • 7S model of McKinsey: • 7S Model of McKinsey explained • SWOT Analysis explained: • SWOT analysis explained • Abell's Business Definition explained: • Abell's business definition explained • MABA Portfolio analysis explained: • The MABA Analysis/GE Matrix explained
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