The Importance of User Research Insights from WANDR’s UX Expert Claudia Mérigo

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In this episode of UX Bites, Claudia Mérigo, UX Researcher at WANDR, shares valuable insights on the significance of user research in product design. • Learn how thorough research can help avoid assumptions, reduce risk, and guide impactful design decisions. 🌟 Watch the full episode to understand why user research is critical for delivering products that truly resonate with users. • Timestamps: • 00:00 - Introduction to Claudia Mérigo and the importance of user research • 00:20 - What is user research? • 00:45 - Key challenges and needs of final users • 01:48 - Conducting research for new products: How to get started • 02:25 - Defining areas of opportunity through user insights • 03:13 - Testing existing products with final users • 04:28 - Effective user research techniques: Interviews, surveys, and more • 05:35 - Importance of asking the right questions in research • 06:24 - Aligning research objectives with client goals • 07:09 - Clustering and analyzing research data • 08:27 - Creating insights from research findings • 09:04 - Making design recommendations based on research • 12:45 - Example: How user research led to significant product design changes • 15:06 - Why skipping user research is a costly mistake • 16:09 - Ensuring research insights are effectively implemented with the design team • 18:59 - Continuous user research: Why you should always come back • 21:48 - Closing thoughts from Claudia Mérigo • • Follow WANDR on Social Media: • Instagram: / wandrstudio • LinkedIn: / wand. . • Facebook: / wandrstudio • Twitter: / wandrstudio • Visit our website: https://wandr.studio • Check out what our clients say about us: www.clutch.co/profile/wandr

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