The Sugary Truth

YOUR LINK HERE:

http://youtube.com/watch?v=EFlnlGx0B5U

The Tremendousness Collective, a visual storytelling firm based in St. Louis, Missouri, designed this explanatory video to help people understand the cold, hard facts about what the over-consumption of added sugars does to our health. • Did you know that The American Heart Association's daily recommended sugar allowance is 36 grams for men, 20 grams for women, and 12 grams for kids? • Did you know that our daily intake averages 95 grams? • We have a serious problem. • There are about 600,000 different packaged food items in grocery stores today — and 80% of them contain added sugars. • But our goal was to make a short film that didn't just trot out the sugar quantities in our food; we wanted to tell this story on a more personal level so people can see themselves — and their friends and families — in it. • We're especially grateful for advice and information from Gary Taubes. His expertise helped guide us in making a movie we hope will become a conversation starter for people everywhere. • Learn more about us at http://tremendo.us. • ----- • Update: we've posted a printable PDF / blog infographic version here: http://tremendo.us/ness/2013/07/25/he... • -----

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