How the Financial Times Won the Newspaper Wars
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Sign up for NordVPN and get an EXTRA 4 months using our link: http://www.NordVPN.com/TLDR • With print journalism in decline, many newspapers are struggling to convert their readership into online subscriptions. The FT is the exception and is now considered the most trusted media outlet in the UK. So how did they stage this digital coup? • 🎞 TikTok: / tldrnews • 🗣 Discord: https://tldrnews.co.uk/discord • 💡 Got a Topic Suggestion? - https://forms.gle/mahEFmsW1yGTNEYXA • Support TLDR on Patreon: / tldrnews • Donate by PayPal: https://tldrnews.co.uk/funding • Our mission is to explain news and politics in an impartial, efficient, and accessible way, balancing import and interest while fostering independent thought. • TLDR is a completely independent privately owned media company that's not afraid to tackle the issues we think are most important. The channel is run by a small group of young people, with us hoping to pass on our enthusiasm for politics to other young people. We are primarily fan sourced with most of our funding coming from donations and ad revenue. No shady corporations, no one telling us what to say. We can't wait to grow further and help more people get informed. Help support us by subscribing, engaging and sharing. Thanks! • //////////////////////////// • 1 - https://openaccess.city.ac.uk/id/epri... • 2 - https://pressgazette.co.uk/media-audi... • 3 - https://pressgazette.co.uk/news/news-... • 4 - https://www.gale.com/binaries/content... • 5 - https://www.journalism.co.uk/news/how... • 6 - https://aboutus.ft.com/press_release/... • 7 - https://www.ftstrategies.com/en-gb/in... • 8 - https://reutersinstitute.politics.ox.... • 9 - https://www.ftstrategies.com/en-gb/in... • 10 - https://twitter.com/jburnmurdoch/stat... • 00:00 Introduction • 01:00 Disclaimer • 01:18 Context • 03:13 Print Circulation • 06:13 Online Subscriptions Model • 07:18 Revenue Streams • 08:46 Credibility Reputation • 09:39 Why the FT is Winning • 10:51 Nord VPN
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