GrandVisions customer experience transformation

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=ElaJhKkeF1U

Global optical retailer GrandVision operates 30 retail brands across 40 countries. In his dual role as both global vice president and chief digital and customer experience officer, Kunal Mukherjee-Chakraborty leads the company’s transformation agenda. GrandVision conducted research to better understand their consumer needs and in doing so spotted four key trends. In our interview at home series, he explains what the trends are and how GrandVision aligned their strategy to ensure they provided customers with a best-in-class digital experience. • At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. • Chapters: • 00:00 Intro: GrandVision's global VP Kunal Mukherjee-Chakraborty • 00:33 About GrandVision • 00:48 4 key customer trends • 01:52 How GrandVision's customer experience transformation took shape • 02:47 Summary: the 5 key steps to follow • 03:02 GrandVision's results

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