010 Eric Keiles on inbound marketings secret sauce

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=F2xAr9K34ZQ

LIKE SUBSCRIBE for new videos every day. / bluewiremedia • In this episode of the Web Marketing That Works podcast, Adam Franklin and Toby Jenkins interview Eric Keiles, co-founder and chief marketing officer of Square Two Marketing. Eric shares his insights on inbound marketing, including the importance of strategy over tactics, the power of storytelling, and the challenges of B2C inbound marketing. He also discusses the importance of outreach and promotion in driving traffic and leads. • Key Takeaways: • • Strategy over tactics: Eric emphasizes the importance of having a strong marketing strategy before diving into tactics. A good story can help differentiate your business and attract customers. (Timestamp: 00:07:00) • • The power of storytelling: Eric shares a story about how a client in the safety industry used storytelling to differentiate themselves from competitors and drive growth. (Timestamp: 00:08:00) • • Challenges of B2C inbound marketing: Eric discusses the challenges of using inbound marketing for B2C businesses, particularly those in the food and beverage industry. (Timestamp: 00:22:00) • • The importance of outreach: Eric highlights the importance of outreach and promotion in driving traffic and leads. He suggests guest blogging, social media, and email marketing as effective channels. (Timestamp: 00:30:00) • #inboundmarketing #digitalmarketing #contentmarketing #marketingstrategy #b2bmarketing #b2cmarketing #marketingtips #marketingadvice #podcast #webmarketing #marketingthatworks • Follow Adam Franklin - Marketing Coach, Speaker Bestselling Author of Web Marketing That Works. • LinkedIn: / adamfranklin • Facebook: / adamcfranklin • TikTok: https://tiktok.com/adamfranklinaus • X: https://x.com/Franklin_Adam • Instagram: / adam_franklin • • For more tips, templates and training on all things marketing, speaking and business visit my links below. • PS. When you're ready, here are 6 ways I can help you grow: • 1. Download the Web Strategy Planning Template PDF. Our flagship 1-page tool we co-created with David Meerman Scott. It's been downloaded over one million times and featured on Forbes. • https://www.bluewiremedia.com.au/web-... • 2. Read a free chapter from our book: Web Marketing That Works - - an Amazon #1 best seller. • https://www.bluewiremedia.com.au/chapter • 3. Join the private group on Facebook. Access free training resources, and hang out with 2,500+ peers. • https://www.bluewiremedia.com.au/face... • 4. Discover your marketing score. Take the 40 point Marketing Scorecard (in 6mins) and get a customised report. • https://www.bluewiremedia.com.au/scor... • 5. ChatGPT Prompt Stack: 20 page Google Doc of custom prompts that will accelerate your marketing output by 100x. Create your LinkedIn profile, message scripts, buyer personas, content and more. • https://www.bluewiremedia.com.au/prom... • 6. Let's brainstorm how to a marketing pipeline to get your Dream Dozen. Book a 20 min slot to talk on Zoom. https://calendly.com/adam-franklin/20min

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