Strategies for Media Brands Building a LongTerm Monetization Framework

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Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach. • Chapters • 00:00 Intro • 04:04 Strategic transformation: steps • 09:16 Can different media brands collaborate and thrive? • 10:42 “The Trusted Web” • 18:24 Creating alignment • 21:58 Collaborating on data with advertisers • 23:42 Identity resolution across the group • 25:28 Taking on Google and becoming independent • 32:09 AI approach • 39:36 Advice to smaller media companies • 42:55 Diversified revenue channels: overseeing and consistency of incentives

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