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Rheingold Beer Commercial 1950s
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A commercial for Rheingold Extra Dry Beer from the 1950s featuring beer cans marching down a street. This commercial appears to be missing about 8 seconds of the ending. Sorry about that. • Please subscribe for more great videos! Please like, comment and favorite! • ---------------------------------------------------------------------------------- • Rheingold Beer, founded in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. The company was sold by the founding Liebmann family in 1963. According to the New York Times, Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds. Its VP-Technical Joseph Owades claims credit for Rheingold developing the first light beer. • At the center of its media campaign was the Miss Rheingold pageant. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, the selection of Miss Rheingold was as highly anticipated as the race for the White House. The first Miss Rheingold was Spanish-born Jinx Falkenburg. When Nat King Cole became the first major black entertainer to host a television show, advertisers stayed away—but not Rheingold; Rheingold was the New York regional sponsor for Cole's show. As early as 1965, Rheingold aired television ads featuring African American, Puerto Rican and Asian actors, to appeal to its racially diverse customer base. The company's headquarters was in the Bushwick section of Brooklyn. Rheingold was the official beer of the [Brooklyn Dodgers], and its advertisements featured John Wayne, Jackie Robinson, and the Marx Brothers. • Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries. Corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries. The Orange, New Jersey brewery was the last facility to close. The company shut down four years after the construction of the twin towers of the World Trade Center was completed. During the cleanup of the WTC site following the collapse of the towers on September 11, 2001, numerous Rheingold beer cans were found in the rubble, having been hidden in the beams of the building decades earlier by construction workers who had drunk the beers on the job. • During the interim period, it appears that the name was most likely licensed to the Miller brewing company[citation needed] for an inexpensive beer sold primarily in the northeastern part of the United States. While almost certainly inferior to the previous version, it met the requirements of an inexpensive, but not foul tasting brew. • The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro. According to an October 18, 1999 New York Observer article, Mitaro's Rheingold Brewing Company LLC bought the brand and Liebmann is a relative of Rheingold's founding family. When Rheingold re-launched, they revived the Miss Rheingold pageant. The new Miss Rheingold contestants no longer wore ball gowns and white gloves-- They had tattoos. They were pierced. They were ********. In 2003, the Village Voice noted Rheingold for the best marketing campaign co-opting hipster drinking habits. In 2004, Rheingold stirred controversy in New York City with a series of ads which mock New York City Mayor Michael Bloomberg's ban on smoking in bars and enforcement of city laws which prohibit dancing in bars which do not have a cabaret license. Bloomberg responded by drinking Coors in public. • In 2005, Drinks Americas of Wilton Ct., whose iconic brands include Trump Vodka and Dr. Dre Cognac, purchased Rheingold Brewing. Drinks Americas has reformulated the Rheingold product for follow through distribution throughout the US. The date of the release is currently unknown. • Rheingold beer will return to the New York Metropolitan market. Drinks Americas will be selling Rheingold Beer in August of 2010. They have launched a new website, rheingoldbrewingcompany.com. • Information courtesy of Wikipedia. • ---------------------------------------------------------------------------------- • MISC SITES: • Videos: http://bit.ly/MiscVideos • Photos: http://on.fb.me/MiscPhotos • Website: http://bit.ly/MiscBlog • Twitter: http://bit.ly/MiscTwitter • Facebook: http://on.fb.me/MiscFB • Live Stream: http://bit.ly/theretrocast • YouRememberThat: http://bit.ly/MiscYRT • ---------------------------------------------------------------------------------- • MISC INQUIRIES: • Request a film, TV show, newsreel, etc. at: http://bit.ly/MiscRequests • Ask a question at: http://bit.ly/MiscQuestions • E-mail: miscvideos78rpm (at) gmail.com • Thanks for watching!
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