Kotler on Marketing

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http://youtube.com/watch?v=FegVMejN9bc

This book summary podcast by Philip Kotler's Kotler on Marketing examines the evolution of marketing thought and practice. It traces the shift from a product-centric to a market- and customer-centric approach, highlighting the importance of understanding and meeting customer needs. The text explores various marketing strategies, including segmentation, targeting, and positioning, emphasising the need for continuous adaptation to technological and global forces. Furthermore, it discusses crucial elements of the marketing mix (product, price, place, promotion), brand building, customer relationship management, and the role of data analysis in making informed marketing decisions. Finally, it looks ahead to the impact of the digital revolution on future marketing strategies. ‪@Mad-About-Marketing‬ ‪@MarketingMania‬ ‪@MarketMaestroo‬

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