Here’s how Merkur became Ford’s secondworst brand failure

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Get a 15% discount on your next car cover at carcover.com! Use this link to get your discount: https://www.carcover.com/?via=MyOldCar • In this episode I provide the history of Merkur, a sub-brand under Lincoln-Mercury between 1985 and 1990. Merkur only had two models, the XR4Ti and the Scorpio, both of which were imported from Germany. However their high prices and unusual looks eventually killed the brand, making it the second-worst brand failure Ford had, second only to the Edsel.

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