Why Do Coupons Exist Compound Interested Ep 4

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=GC-KmsMAV3A

More than 320 billion paper coupons were distributed in the U.S. last year, but less than .4 percent (yes, that’s four-tenths of 1 percent) of them were redeemed. So why do manufacturers spend valuable resources to make and distribute them? • One big reason: Coupons are a useful weapon in the behind-the-scenes battle manufacturers often wage with retailers to get new products on the shelf. • Catch up on more episodes of Compound Interested: • Watch: Is organic food a rip-off? - http://bit.ly/2nX05oz • Watch: Why so many tech companies are valued at over a billion without making a dime in profit - http://bit.ly/2mjl4RV • Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News • Check out VICE News for more: http://vicenews.com • Follow VICE News here: • Facebook: / vicenews • Twitter: / vicenews • Tumblr: / vicenews • Instagram: / vicenews • More videos from the VICE network: https://www.fb.com/vicevideo

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