Nestle Nestle Marketing Strategy

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=H8kfUG_LeAY

🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/ • Nestle's marketing strategy combines innovative product development, extensive market research, and targeted advertising campaigns to captivate consumers and drive brand loyalty.The mother bird feeds its two babies and below comes the 'Good Food, Good Life' slogan. Nestle is the largest health, nutrition, and fitness company in the world. It is worth US$303 billion and has a strong customer loyalty. By market capitalization, it is the 22nd most valuable company in the world. Nestle's marketing strategy has helped the company meet the wants of its customers and their families all over the world, making it easier for them to live healthier lives. Learn how Nestle markets its products and you'll stand out in the market. • Learnings From Nestle Marketing Strategies • By looking at Nestle's marketing plan, you can learn 10 important marketing techniques. • 1. Use multiple price strategies to appeal to all customers • The goal of Nestle's marketing plan is to make their products cheap enough for most people to buy. • If you look at any Nestle product, like a KitKat or Maggie, you'll see that there are different ways to package them. So, Nestle speaks to everyone because it goes after different income groups. People who live alone or don't have much money love its small packs. Nestle's numbers show that a big part of its income comes from its drinks, especially its expensive Nescafe. • Key Point: Choose a strategy with multiple prices to reach a bigger audience and be available to everyone. With fixed market prices, you make a lot of sales but don't make much money. But with premium goods, you get a high return, but you also keep the low sales risk. Find a good mix between pricing based on value and pricing that is competitive to stay in business. • 2. Having a variety of investments lowers risk • In the FMCG business, where there is a lot of tough competition, it can be hard to succeed. Nestle has been smart about staying in business by offering a wide range of products. • Nestle Products • For example, when a dangerous ingredient was found in Maggie, it was banned in India. Nestle decided to try a lot of different things. They changed Maggie and added a lot of new goods to its line. The company smartly introduces horizontal variation in products whenever it hits a wall. • 3. The product mix strategy attracts customers who care about costs. • A product mix approach helps Nestle make the most of its wide range of products. It often has deals like buy one, get one free, special offers, discounts, deals, and giveaways. • Bundle deals are a great way to introduce a new product or sell things that don't sell as well on their own. Bundle deals are sometimes used as part of Nestle's marketing plan, usually around the holidays. • Note: With a product mix plan, you can make your low-growth products standout and make your high-end products look like they are affordable. • 4. Set Consistent Goals • Nestle has been successful for more than 150 years because it has a clear idea of what it wants to do. The company stays true to its original goal, which was called Good Food, Food Life. Henri Nestlé looked into why so many babies were dying in the 1800s and came up with baby formula that had more nutrients. • When women started going to work, Nestle made ready-to-eat meals. Even now, the brand tries to solve everyday problems in the home and make life better. • The main thing to remember is that a strong dedication to goals gives you an advantage in the market. People will be more likely to stick with your brand if your message is clear and you solve their problems. • 5. If you have a lot of products, try product-driven advertising. • Even though many brands like to focus on the customer, Nestle's marketing approach is mostly focused on the products it sells. • For example, Nestle's KitKat ads are not just for people of a certain age. The brand advertises the product as a light snack, and demographics are rarely used to make the ads more personal. • Note: Brands in the fast-moving consumer goods (FMCG) industry must choose advertising that focuses on their products if they want to get the word out about their wide range of goods. • Can you now answer this question? • How does Nestle use product-driven advertising to promote its products, and why is this approach beneficial for the company? • Let’s write your answers in the comment section. • #marketing #easymarketing #digitalmarketing #nestlemarketing #nestle • Contact for partnership: [email protected] • The program we used to make the animated video: https://tidd.ly/3Y5siMb • Copywriter: Kamran Tagiyev • Voiceover author: Jeremy G. • Animation author: Asad Asadzadeh • Sound editor: Mahluga Taghiyeva • Project manager: Kamran Tagiyev

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