Creating Text Message Drip Campaigns EZ Texting Tutorial

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=HZeToRU8Ae4

A drip campaign is a series of automated text messages sent to a contact once they join a contact list. Using drip campaigns is a great way to save time, engage your contacts and or streamline information. If you want to provide your contacts with a series of pre-scheduled messages on a regular basis, then this is the perfect tool for you to use! • EZ Texting is a SaaS company that delivers the fastest, easiest, and most reliable way to connect. It has served over 165,000 customers and is the #1 SMS platform for business users, setting the standard for business texting. Our messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences. With employees around the world, EZ Texting is continuously recognized as a Best Place to Work, as well as a top product for small and mid-market businesses. The company is backed by Morgan Stanley Expansion Capital, CIBC, Investor AB, and ROCA Partners. To find out more, follow us on Twitter and LinkedIn. • ✓ Ranked the #1 SMS marketing software • ✓ Helped 165,000+ customers succeed • ✓ Delivers 6X more engagement than email • ✓ 4 billion messages sent • ✓ Industry pioneer and leader since 2004 • Start your free account today -- no credit card required! • https://www.eztexting.com/start • Text TRY to 858585 to see how it works.* • *Message and data rates may apply. Text STOP to opt out. • For Privacy Policy visit: https://www.eztexting.com/privacy-policy • HELP DOCS: https://answers.eztexting.com/ • LEARN MORE: https://www.eztexting.com/ • SUBSCRIBE ➽ https://www.youtube.com/c/EZTexting?s... • EZ Texting How To ➽ • EZ Texting Tutorials • Text Marketing For Your Industry ➽ • Text Marketing For Your Industry • Why Choose EZ Texting? ➽ • Why EZ Texting? • Customer Success Stories ➽ • EZ Texting Success Studies • EZ Webinars ➽ • EZ Webinars • FOLLOW US FOR MARKETING NEWS TIPS: • Twitter: / eztexting • Facebook: / eztexting • LinkedIn: / eztexting • Instagram: / ez_texting • Just as water drips from a spout and collects in a bucket or pail, content can drip from your company's headquarters and into the minds of consumers. That's a drip campaign. • You can use drip campaigns for email marketing, SMS marketing, and a host of other purposes. But how do you set up an effective drip campaign, no matter your budget or marketing experience? • • UNDERSTANDING A DRIP CAMPAIGN'S PURPOSE • When you let water leak out of a faucet, you expect it to collect in a basin. Over time, the basin fills up with water, but it all starts with each individual drip. • In a drip campaign, you follow that same methodology, but with content. • The idea is to use a drip campaign to build momentum with your audience and to usher customers through the sales funnel or cycle. Your audience might be on the fence now, but a few drips later, you might have a customer on the line. • It's also a form of marketing automation. Based on a set of parameters, you decide how often the recipient gets emails, SMS marketing messages, or other communications. Your email service sends out those messages on a set schedule. You don't have to interfere. • • DESIGN YOUR OWN DRIP CAMPAIGN • Let's say you own a retail store, and you're tired of lackluster sales and poor email open rates. You decide to start an SMS marketing campaign, but you want to use the drip methodology. Here's how it works: • • COLLECT CONTANT INFORMATION • Post signage in your store, send emails to your contact list, and let people know in person about your SMS marketing campaign. Tell them how to sign up, such as by texting a keyword to a specific number. The more people you tell, the larger your list will get. • ESTABLISH TRIGGERS • You can customize your drip campaign by setting up triggers. For instance, a customer who signs up while in your store might get different messages than a customer who visits your website and signs up from there. That way, you're targeting your audience with messages that appeal to them, such as in-person versus online shoppers. • • CREATE SMS MESSAGES • Design your content marketing to incentivize an action. For instance, a 20 percent off coupon could easily inspire a potential customer to make a purchase. Other incentives could include a weekly sale item, a gift with purchase, or free shipping. In other words, give your recipients a reason to act on your messages. • • VIDEO GUIDE • 0:00 - What is a Drip Campaign • 0:20 - Creating a New Drip Campaign • 0:36 - Creating New Group • 0:48 - Composing Your Message • 1:11 - Scheduling Your Campaign • 1:33 - Adding a Follow-up Message • 2:08 - Launching Your Campaign • 2:34 - Outro • #dripcampaign #textmessage #smsmarketing

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