Pricing Strategy

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This video is a partial preview of the full business document. To view and download the full document, please go here: • http://flevy.com/browse/business-docu... • This presentation provides an in-depth discussion on Pricing Strategy. Topics include: • *Skimming vs. Penetration • *Consumer Adoption Curve • *Advantages and Disadvantages • *Pricing Approach • *Price Curve Analysis • *Price Sensitivity Analysis • *Pricing Tactics • Also included is a Pricing Sensitivity Financial Model (Excel document).

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