Heritage The iCandy Peach

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=HlKwzFuwZ7M

Heritage is an important part of life at iCandy, it is a fundamental consideration in the design of the Peach pushchair, a symbol of our brand ethos. In order to represent the heritage of the iCandy Peach, we wanted to find an individual who was also ingrained within Great British Heritage and success. • Therefore with this in mind, we are very proud to unveil the first tale behind our #MyiCandyStyle Peach campaign by focusing on the concept of Heritage. We are a fourth generation family business, established in 1933, London. We’re proud of our heritage – we owe so much to our fashion credentials that were laid down by our Grandfather Charles Appel in 1930s London. This foundation has allowed us to explore the latest in fashion fabrics, trends and incorporate this into our core designs, blending cosmetics with world-renowned engineering. Now in its fifth generation, our iconic Peach has undergone its most significant change since its conception. Only three components have remained the same, leaving a virtually all-new design that takes both style and functionality to new heights. But we’re even more proud that we’ve been able to help parents give their child the very best start in life. Our pushchairs are a celebration of the beauty of life, and the journey of love and joy that a baby brings. • Alex Gregory MBE, 2x Olympic Gold Medallist Rower, Team GB is the example of an iCandy parent who personifies the ideals of Heritage. As an athlete in a typically British sport, he represents the very notion of heritage, from his lifestyle in the countryside, to working as a team member of the famous rowing team that won Gold, Alex and Heritage is a logical fit. Alex selected the Peach pushchair with an indigo colourway and a satin frame. With its understated frame finish and regal blue fabrics, its a pushchair which is a visual representation of heritage. The satin frame is fitting for an Olympian athlete, someone who has trained intensely for a number of years, and been part of Great British heritage and success.

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