Youtor
Rum and CocaCola LYRICS The Andrews Sisters
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=HqHINAUsL_U
Learn all there is to know about the Coca-Cola logo history. We're showing you the old Coca-Cola logo and how it evolved to the design we see today. You'll also learn other facts about the brand identity, like who designed it and its meaning! • [Video Script] • [INTRO] • We are back with another video for you! • So, take a seat and get ready to learn more about logo history. • Today, we are going to talk about the world's most recognizable logo. • The Coca-Cola logo. • But before we get started, don't forget to subscribe to our channel! • This way, you can stay updated on logo design videos • And you won't miss our future uploads. • This video is brought to you by BrandCrowd the #1 logo maker. • Let's head right onto the Coca-Cola Logo History! • You see this iconic logo at social gatherings and in ads and movies. • or even a quick trip to the convenience store. • It is practically everywhere. • This alluring script wordmark has been around since 1886. • What's impressive about this logo is that it has changed minimally over the years. • It just goes to show how timeless the logo is! • But wait. There's another interesting fact about this design. • [WHO DESIGNED IT? SECTION] • It was a DIY logo created by Frank Mason Robinson. • He was the bookkeeper for Dr. Pemberton, the founder of Coca Cola. • This lettering style is called the Spencerian script, • It was a popular handwriting style at that time. • Interestingly, Robinson is also the one who came up with the Coca Cola name. • One could say that he's a man of many talents. • [START OF LOGO EVOLUTION] • Now that we know who designed the logo, • We're ready to learn about its history. • Let's get started • In 1886 the brand's visual identity was symbolized with serif typography. • It was straightforward and free of other decorative elements. • This made it very easy to read in print. • The 1886 version was the face of the brand for a year, • It eventually got replaced with the Coca-Cola logo version, • Similar to the design that we see today. • It’s red because it signifies that the drink is non-alcoholic. • It was important for the brand to show back then • Because the drink was packaged similarly to alcohol. • And they didn't want to be taxed mistakenly. • The color red also conveys dominance and passion • which are two traits that fit the brand perfectly. • The color is also said to encourage appetite among the audience. • Cool, right? • The brand decided to redesign the logo again in 1890. • It gave the script lettering a break • And used a sans serif typography instead. • This logo has a festive and playful look. • However, the brand only used this design for a single year. • After that, the beverage company reverted to its 1887 logo version. • Coca-Cola will keep this version until 1941. • The Coca-Cola logo became more polished. • This effort was followed by the arciform. • or the fish-tail logo version in 1958. • It has a ribbon-like silhouette that frames the wordmark nicely. • In 1969, the logo shape changed, but the wordmark remained the same. • Fast forward to 2003, the Coca-Cola logo brandished more colors and detail. • The creative move to add the color yellow made the logo more appetite-inducing. • The billion-dollar brand is a true testament to the saying that you shouldn't fix what ain't broke. • Want to see more design-related videos? Check out our channel for more! • If you want to see more logo history videos, head to the comments to send your suggestions! • 📌OUR PREVIOUS VIDEO: https://bit.ly/3khKYGG • 📌THE BRANDCROWD BLOG: https://bit.ly/3i6niT0 • 📌FACEBOOK: https://bit.ly/36BpI6S • 📌TWITTER: https://bit.ly/3wyUU0R • 📌INSTAGRAM: https://bit.ly/3ibMoQx • --------------------------------------------------------------- • BrandCrowd is an online creative marketplace that helps start-ups, businesses, and entrepreneurs find and create their perfect logo - in minutes! Our Mission is to help people everywhere launch their dream business or creative idea with the best designs the world has to offer. • #cocacola #cocacolaclassic #cocacolalife #history #logohistory #brandingdesign #brandingidentity #brandingtips #brandinginspiration #logoinspirations #logomaker #logodesigns
#############################
