Lungenkarzinom











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Approach patients sensitively • The client requested an informative film to educate recently diagnosed patients about the biological background of lung cancer, how it is diagnosed and the subsequent treatment of the disease. It was important that the film address the patients’ concerns and alleviate some of the fear that they experience upon diagnosis, but at the same time not convey false hope. • Ultimately, the film serves to communicate the client’s product line of various treatments against lung carcinoma (angiogenesis inhibitors and tyrosine kinase inhibitors). This sensitive film gives all patients, no matter what stage of the disease they are in, serious answers to their questions in a personable yet professional manner. • Find out more about that case study: http://www.cast-pharma.com/portfolio/...

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