Part 7 Measuring Model Performance With Gains And Lift
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=IwCUZQllVVI
Introduction to how gains and lift can be applied to a direct marketing application. Score the sample dataset and plot the Gains curve. Define: base rate and lift. Similarities and differences between ROC and Gains curve. • http://www.salford-systems.com
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