Youtor
Lowenbrau beer commercial May 1982
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=LSErFPPxqsk
Lowenbrau beer commercial • In 1975, Miller Brewing acquired the North American rights to Löwenbräu. After two years of exports, Miller began brewing Löwenbräu domestically with an Americanized recipe, and exports of Munich Löwenbräu to North America ceased. Anheuser-Busch, whose Michelob brand Miller had intended Löwenbräu to compete with, called the attention of regulators and the public to the changes Miller had made to mass-produce the beer for the American market, changes which introduced artificial ingredients that would not have been allowed under the German Reinheitsgebot that Miller had advertised Löwenbräu as being compliant with. No regulatory action was taken, but sales of Löwenbräu dropped to the point where it was clear the brand would not seriously compete with Michelob for the premium-beer segment. • https://en.wikipedia.org/wiki/L%C3%B6... • • Video preservation by DDVF.com for educational purposes. Original airdate was May 1982.
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