Marketing Mix

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=LhZ0OuekNI8

#shortsvideo #marketing #marketingmix #businessstudiesclass12 • Marketing Mix • Marketing mix is the essence of any marketing endeavor. It is the main building block. • Product: product signifies the tangible or intangible product offered to the market. Product is a bundle of utilities. • Important component: Product mix, branding, packaging,labelling • Price mix: important decisions related to fixing of price. • Place mix: refers to important decisions related to physical distribution of goods and services. Place mix include : channels of distribution and physical movement of the goods. • PROMOTION MIX : activities they are undertaken to communicate with customer and distribution channels to enhance the sales of the firm. • Elements of promotion mix: advertising, sales promotion, personal selling and public relations.

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