Can HyperPersonalization Work in University Recruiting

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=M85Y1J0rfHM

EAB’s Michael Koppenheffer and Pam Kiecker Royall discuss a new survey that shows most prospective college students want colleges to send them more personalized recruiting messages that incorporate what they know about their academic and non-academic interests. Students say this kind of hyper-personalized messaging saves them time and makes them feel the university values them as individuals. Pam and Michael discuss what’s possible and advisable in creating bespoke recruiting packets for thousands of students. • Click here for the transcript → https://eab.com/resources/podcasts/hy... • Click here for more information on EAB → http://eab.com/?utm_source=youtube ut... • Click here for the Soundcloud episode → https://soundcloud.com/officehours-wi... • __________________________________________ • At EAB, we are insight-chasers and innovators, and our teams are as diverse as the problems we solve. For four decades, we’ve delivered extraordinary results, and we proudly support 2,500+ organizations from K-12 to college to career. Together with our partners we can solve education’s toughest challenges. Our mission is to make education smarter and our communities stronger, and we strive to be a trusted partner to everyone we serve, in turn helping thousands of schools and millions of students thrive. • __________________________________________ • #highereducation #highereducationsystem #eab #weareeab #university #communitycollege #collegestudent #recruiting

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