Driving User Behavior with Game Dynamics

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=MCfUFpZUk6s

(February 19, 2010) Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web. • Stanford University • http://www.stanford.edu/ • Stanford Center for Professional Development • http://scpd.stanford.edu/ • Stanford Engineering Everywhere: • http://see.stanford.edu/ • Stanford University Channel on YouTube: • / stanford

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