A conceptual review of value co destruction

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This review focuses on value co-destruction and proposes a framework to integrate it into the S-D logic framework. This integrative framework can help researchers and practitioners identify, analyze, and rectify value co-destruction components in service exchange, avoiding potential negative outcomes. • Value Co-Destruction: A Conceptual Review and Future Research Agenda. • – Lumivalo, Juuli, Tuure Tuunanen, and Markus Salo. • http://dx.doi.org/10.1177/10946705231...

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