Youtor
Overview Vidico
YOUR LINK HERE:
http://youtube.com/watch?v=Mc9Fa5CxCsQ
Client: Mobilemuster • Industry: Telecommunications industry • Video Type: Overview plus video • Marketing Goal: Lead Acquisition • Mood Tone: / Live-action / Informative / Humorous / Bold / • In this overview video, we dive deep into how Vidico collaborated with MobileMuster to create a compelling live-action campaign that not only inspired action but also delivered significant results. MobileMuster approached Vidico with a clear challenge: motivate Australians aged 45+ to recycle their old mobile phones, while overcoming barriers like data privacy and convenience concerns. With a brief to create content that would engage, inspire, and convert, Vidico set to work crafting a powerful video marketing campaign that would cut through the noise. • Our creative team started by developing a memorable concept—a cowboy character that would resonate with the target audience and align with the Muster theme. This relatable character spoke directly to the camera, employing humor and breaking the fourth wall to build trust, break down recycling barriers, and encourage viewers to take immediate action. This storytelling approach leveraged our extensive experience in brand video production, ensuring that the message was both persuasive and clear. • For the campaign’s creative execution, we utilized high-quality 1920x1080 HD live-action footage to craft an engaging narrative. The content was carefully planned and shot to create different video cuts—60, 30, 15, and 6-second versions—perfectly optimized for multi-platform distribution. These edits were then adapted for use on YouTube, Meta, and Google, ensuring maximum impact across social and digital channels, while also creating high-resolution versions for small-format OOH placements in high-traffic retail locations. By focusing on audience-targeted video content and optimizing engagement metrics, our production process ensured the highest reach and interaction possible. • Vidico's video content strategy was driven by the need for measurable results. The creative production process, combined with targeted video ads and data-driven insights, achieved over 45.3 million impressions, a +9 point lift in YouTube brand recall, and an increase of 7,000 users in website traffic. The Muster Up campaign demonstrated the power of live-action branded videos to influence behavior, drive action, and create significant brand lift. This is the kind of video content that converts—turning awareness into real action and effectively motivating the target audience to recycle. • If you’re a marketer looking to transform your brand’s message with engaging video storytelling, or want to see how a targeted multi-platform video campaign can boost brand awareness and conversions, this overview video showcases exactly how we do it. Learn how end-to-end video production, story-driven content, and creative execution can bring your campaign brief to life and deliver powerful results. From client briefing, strategic creative development, video shooting, and editing to final multi-channel deployment, Vidico’s approach is all about using high-quality video production to drive impactful brand experiences. • 👉 In need of video? Get in touch by taking our 90-second quiz for a personal estimate: https://bit.ly/3X0Ca9G • 🔵 About • Vidico is an award-winning video production company with offices in Melbourne and Sydney. We produce stunning video content and explainer videos for tech brands and innovative startups. We communicate complex ideas in a way that’s simple, and easy to understand. • 🌐 Check our Website: https://bit.ly/Vidico • 📈 Learn how to use video for growth with our blog: https://bit.ly/3LCxdz9 • 🤝 Subscribe to our Newsletter to get weekly practical video marketing advice: https://bit.ly/48tngxJ • ⬇️ Download our free 2023 State of Video Marketing Report: https://bit.ly/48DiZYX • Follow us on • LinkedIn: / vidicoagency • Instagram: / vidico.agency • Pinterest: https://www.pinterest.com.au/vidicoag... • Companies we work with: • Uber / Square / Freshbooks / Digital Ocean / Algolia / Spotify / Koala / Vimeo / Airtable / AllTrails
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